The Path to Conversion

Available On-Demand
Date held: March 25, 2013, 2:00PM ET / 11:00AM ET
Presented By: SourceMedia

In 2013, most companies understand the importance of having a modern-looking, fast and SEO-optimized web site. But a surprisingly large number completely ignore their site's conversion architecture—simply put, the construct by which your web site encourages customers to share their information or take action.

As a leading provider of online financial information, SourceMedia knows how to leverage content to connect with customers. Our sites generate almost 600 leads a day across multiple sectors of financial services, and last quarter alone we generated more than 20,000 qualified leads for our marketing solutions clients.

SourceMedia EVP Adam Reinebach is hosting a 20-minute web seminar on The Path to Conversion, where he'll go over the fundamental principles of customer conversion and provide a few examples of companies who are doing this correctly.

The seminar is free to attend and take place on March 25, at 2:00pm ET / 11:00am PT.

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