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  • Upping the ante on wellness portals

    March 1, 2010

    A company name change isn't slowing down the next-generation Web portal under development at Onlife Health.

  • Open enrollment made easy

    February 1, 2010

    Static to dynamic, headache to pain reliever, Wayne Wall is looking to transform the way employers and advisers communicate benefits through technology - and the CEO of Flimp Media, Inc. believes Flimp's "video landing pages" are the answer.

  • A new tool for managing wealth

    January 1, 2010

    Helping employees preserve and build their personal finances can go a long way in a depressed economy.

  • Xbox: The future of employee benefits customer service

    December 1, 2009

    A few weeks ago my son asked me if he could use my laptop for his regular Tuesday night drum lesson. I could not imagine why he needed my laptop for a drum lesson. It turned out that his drum teacher was on the road and he was going to be giving his lesson via the Internet using Google video chat.

  • Web site video on the cheap

    November 1, 2009

    In a move to become the defacto platform for video on the Web, YouTube has rolled out a series of free tools that essentially enables any broker, consultant or adviser to edit, post and analyze viewership of a promotional video at no cost. It's an offer worthy of serious consideration, given that by 2012, 88% of all U.S. Internet users are expected to be watching video online, according to Web research firm eMarketer.

  • Employers share practices on monitoring time and attendance

    October 29, 2009

    While most employers are using Web- or PC-based time and attendance software to track and manage employee absences, a sizable number still rely on manual spreadsheets, according to a recent survey by CyberShift, a global provider of workforce management systems.

  • Eastbridge report revisits broker role

    October 19, 2009

    Benefit brokers account for the largest and fastest-growing segment of voluntary benefit producers, with more than 90% of them selling at least some of these product lines. On the other hand, many brokers only dabble in the worksite market.

  • E-marketing to remote buyers

    October 1, 2009

    Back in the day, sales managers wanted producers pounding the street calling on prospects for new business. The plethora of today's value-added sales technology allows producers to be more productive sitting in their office working phones and Internet sales technology. Hopefully, you have a sales manager who gets it and understands this easier and more productive method of selling.

  • Managing social media

    October 1, 2009

    Although I am a late and limited adopter of social networking, I think it is important to know, recognize and address the use and exploitation of this media.

  • Payroll firms, PEOs and BPOs have got it right

    September 1, 2009

    As an adviser to benefits brokers in the HR, benefits and payroll technology and services industry, I conduct educational Web seminars on various topics and invite brokers across the country to attend. Whenever we present a Web seminar topic that includes Paychex or ADP conducting business in the benefits business, our phones light up and Web seminar attendance increases threefold.

  • Take competitors' business with 5500 data

    September 1, 2009

    Selling employee benefits today is a hardball game. You cannot afford to leave things to chance. Assume your competitor enters the game fully trained with the latest technology and selling strategies. Are you playing this way? Chances are, if you're not selling with all of your equipment, you are selling at a disadvantage and losing to a seller who plays the game better.

  • Fun with data mining

    August 1, 2009

    Think of all the techno-terms we've had to learn with employee benefits technology. Here is an oldie but goodie - data mining.

  • Control employer data, control your world

    July 1, 2009

    Employee benefits are increasingly becoming a data-driven business. That truth will continue to manifest itself as insurers, payroll providers, medical providers, online enrollment tools and other electronic vendors collide. The health care reform debate will only hasten the process.

  • Networking opportunities in new WorldatWork online community

    July 1, 2009

    When the human resources professional association WorldatWork first launched its online community at the end of April, organization insiders predicted the Web site would reach 1,000 members in a month or two. Instead, they passed that number by the end of the first week.

  • Training makes tech investments pay off

    June 1, 2009

    In the early 1990s I had the opportunity to invent one of the first value-added sales technologies for group insurance brokers in the country. As our company ramped up, we sold 20 new benefit groups for our home agency every month for two and a half years before I left the company. I learned that leveraging sales technology in the sales process is not only a good idea, it is the best idea to grow your benefits book of business.

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