Product Trends/Success Stories

  • What Do Consumers Really Want to Buy – Beyond Medical?

    July 16, 2014

    Consultants and insurers agree that the employee benefits market is entering a new era of consumerism where employers and employees expect greater choice and a retail shopping experience. But what products and services do consumers (aka employees) really want to purchase? And how do they want to buy them? What have been the barriers to adoption in the past, and how can they be overcome?

    View on Demand John Johnson, MetLife, and Don Garlitz, bswift, as they explore the recent history of ancillary and voluntary products and discuss the outlook for the future – in both private exchanges as well as in traditional benefit programs.

    Discussion topics include:

    • Participation rates
    • Consumer purchasing behavior
    • Buyer profiles
    • Employee education
    • Decision support tools
    • Administrative challenges and solutions

    ***There is a Q&A Session at the end of the presentation.


    Don Garlitz, Executive Director, Exchange Solutions, bswift

    John Johnson, Vice President, Channel Optimization, MetLife

    Sponsored By:

  • Liazon data shows smart private exchange choices

    January 23, 2014

    A leading private exchange operator’s satisfaction survey shows that employees who shopped online for their health insurance in 2013 have a surprisingly high understanding of, and appreciation for, the value of this new sophisticated marketplace.

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