Rodger Bayne


Benefit Indemnity Corporation

As Vice President of Sales and Marketing, Rodger brings over 24 years of experience in the health insurance industry. His primary responsibilities include overseeing the development and implementation of the corporate marketing strategy and product development for individual and group products. He is also responsible for the sale and support of GBS’ individual health and small group self-funded products.

Prior to joining GBS in 2009, Rodger capitalized and founded ClientFirst Brokerage Services in 1992. He has since developed and implemented marketing programs for a number of major carriers helping them achieve significant market penetration and growth. Rodger’s work has extended from sales to operations, and product development with an emphasis on self-funded benefit plans. In recent years, he has been responsible for developing and marketing several small group self-funded programs and is called upon frequently to lend his experience and expertise to carriers, agents, and legislators.