Eastbridge’s annual U.S. Worksite Sales Report found that voluntary sales in 2010 were $5.243 billion, down about 3% compared to 2009. Although the number dipped slightly not all companies saw a decrease. The consulting firm recognizes Wellpoint and CIGNA as leading the industry in voluntary sales growth.

“This year in the small category (less than $30 million in voluntary sales), Wellpoint was the fastest growing company based on voluntary sales,” says Gil Lowerre, president of Eastbridge Consulting. “Wellpoint has consistently increased sales over the last four years.”

Jeff Spahr, staff vice president of Vision and Voluntary Services for WellPoint says that the company is very pleased to receive the recognition from Eastbridge. “We recently revamped our growth strategy for voluntary products, and our new approach is paying off in new sales,” he adds.

Lowerre also congratulates CIGNA for a job well done. The study finds that this year among large companies ($30+ million in voluntary sales), CIGNA was the fastest growing company based on sales in the voluntary market.

“It’s not easy in today’s market to beat the industry averages for three consecutive years. This company has achieved that level of success,” says Lowerre.