All you have to do is ask

With nearly a quarter of his business coming from supplemental product sales, Denny Ebersole reaps the benefits of horizontal growth in unstable times.

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By Elizabeth Galentine
May 1, 2011

Entering the supplemental medical services market should be a no-brainer for employee benefits producers looking to expand their revenue stream and diversify business in the wake of health care reform. With a growing number of baby boomers reaching age 65 every day, the Medicare supplement business is thriving. Not to mention the need for supplemental insurance felt by employees of all ages thanks to the widening coverage gap as employers increasingly switch to consumer-driven major medical plans.

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