The original social media technology

Phone calls are still a great way of keeping in touch and up-to-date

By John Lamb
April 1, 2012

Many businesses are incorporating social media into their marketing campaigns and into their product and service offerings. But new technology does not always disintermediate. In the case of social media, the "original" social media technology is being integrated in new and innovative ways. So what is it? The plain old telephone. Increasingly, employees and consumers are using social media on their mobile devices or smart phones. At the end of the day, however, a smart phone is still a phone.

Get access to this article and thousands more...

All Employee Benefit Adviser articles are archived after seven days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts and blog discussions. Members may also choose to receive any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends with specialized topics like defined contribution/defined benefit, healthcare insurance news, voluntary benefits, and legal issues.

Already Registered?

Get our daily e-newsletter, unlimited access to 2,500+ in-depth articles plus other exclusive benefits specifically for benefit brokers and advisers - Register Today

Related Articles

Most Popular

Most Forwarded