The perks of pet insurance

Carriers share why this feel-good benefit is a treat for brokers too.

By Elizabeth Galentine
November 1, 2010

Only a tiny percentage of pet owners in the United States have insurance for their pet, but according to the American Pet Products Association, about 62% of U.S. households have a pet. Clearly, the pet insurance is a market ripe for growth. "The message there is in the opportunity to increase participation for consumers and for groups," says JoAnne Novak, VP, business development with Hartville Group, Inc., and its flagship brand ASPCA Pet Health Insurance.

Get access to this article and thousands more...

All Employee Benefit Adviser articles are archived after seven days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts and blog discussions. Members may also choose to receive any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends with specialized topics like defined contribution/defined benefit, healthcare insurance news, voluntary benefits, and legal issues.

Already Registered?

Get our daily e-newsletter, unlimited access to 2,500+ in-depth articles plus other exclusive benefits specifically for benefit brokers and advisers - Register Today

Related Articles

Most Popular

Most Forwarded