Don’t fall in love with one player: Behavioral finance lessons from the NFL draft

By Lorie Konish
April 26, 2012

Richard H. Thaler, a professor of behavioral science and economics at the University of Chicago Booth School of Business and co-author of the best selling book Nudge, set out to with a former student to investigate their hunch that teams overvalue picking early and pay too much for top draft picks, including trading other picks.

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