Mapping client needs is a sound strategy for boosting sales

By Jack Kwicien
February 1, 2008

As we approach the half-way mark for the first quarter, we hope that your year is off to a great start. We are headlong into our new series of articles about increasing sales revenues and profits. Last month, we kicked off this series with an article about prospecting activities. We provided an overview of telemarketing, market segmentation strategies, prospecting using information seminars and collaborating with partners in joint sales work. We hope that you consider some or all of these strategies as they have proven repeatedly to be highly successful when properly implemented and executed.

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