Keeping it social

Brokers like Dal Watson find that participating on social media sites leads to increased business - and through the sharing of ideas, better connections and trust that builds long-term client relationships

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By Brian M. Kalish
April 1, 2012

Within 30 minutes of being contacted, insurance agent Dal Watson had already added this reporter on most of his social media sites - Google+, LinkedIn and Twitter. And doing so with clients has brought him and other brokers who are on social media increased business, better reputations and stronger connections.

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