Keeping it social

Brokers like Dal Watson find that participating on social media sites leads to increased business - and through the sharing of ideas, better connections and trust that builds long-term client relationships

By Brian M. Kalish
April 1, 2012

Within 30 minutes of being contacted, insurance agent Dal Watson had already added this reporter on most of his social media sites - Google+, LinkedIn and Twitter. And doing so with clients has brought him and other brokers who are on social media increased business, better reputations and stronger connections.

Get access to this article and thousands more...

All Employee Benefit Adviser articles are archived after seven days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts and blog discussions. Members may also choose to receive any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends with specialized topics like defined contribution/defined benefit, healthcare insurance news, voluntary benefits, and legal issues.

Already Registered?

Get our daily e-newsletter, unlimited access to 2,500+ in-depth articles plus other exclusive benefits specifically for benefit brokers and advisers - Register Today

Related Articles

Most Popular

Most Forwarded