Throughout his 35-year career in the employee benefit business Larry Brodsky has come across few opportunities to introduce a product to an employer that is both new and almost universally appreciated. The president of Lawrence S. Brodsky Agency in Palatine, Ill., found such a product about two years ago after a Web search for pet insurance introduced him to Pet Assure. Not an insurance program - but a discount plan for pet owners.
All Employee Benefit Adviser articles are archived after seven days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts and blog discussions. Members may also choose to receive any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends with specialized topics like defined contribution/defined benefit, healthcare insurance news, voluntary benefits, and legal issues.