Factoring technology into your strategic partnerships

The four areas to focus on when assessing a potential partner's capabilities

By John Lamb
February 1, 2012

Strategic partnerships come in all shapes and sizes. They can run the range from partnering on service offerings to joint marketing programs, but sometimes they involve technology. And when they do, you want to make sure that your partner's technology is aligned with your market strategy and the technology needs of your clients today and in the future.

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