10 ways to tip the sales scales in your favor

Every salesperson knows the job is tougher than ever, especially those in the insurance field. John Graham, a marketing and sales consultant and business writer, shares 10 ideas that can help a broker stand out in the crowd. [Images: Thinkstock]

10. Present the proposal last


Too many salespeople rush to get a proposal in front of buyers. It’s a bad move because it detracts from getting the customer involved in a dialogue and halts a salesperson’s learning process.

Make your proposal an extension of your conversation so that it becomes the result of your conversations. That way your proposal is really coming from the customer.




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