5 voluntary benefit trends for 2013

The 2013 benefits landscape will find employers, human resources professionals and benefits brokers challenged once again to provide competitive benefits packages that attract and retain employees. In an effort to manage benefits costs, deal with PPACA provisions, and offer benefits for a diverse workforce with varying needs, a solid voluntary benefits strategy is certain to be included. Elizabeth Halkos, Purchasing Power’s chief marketing officer, shared her predictions for voluntary benefits for the coming year. [Images: Thinkstock]

1. Voluntary benefits have arrived and are here to stay

Voluntary benefits have been giving companies a much-needed boost to their total rewards packages. They have become an asset to employers and a welcome choice for employees. Eastbridge Consulting Group’s recently-released study, MarketVision — The Employer Viewpoint after PPACA, reports that 77% of employers with 10 or more employees now offer at least one voluntary product. In 2013, the percentage of employers offering voluntary benefits will rise, and those already offering voluntary benefits will add more options to their employee benefits packages.




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