11 Tips For Refreshing Your Website

Think of your website as your virtual storefront – a reflection of how you do business. Take the time now to do some maintenance and refresh your website. Think of it as a spring-cleaning ritual.

These tips come from Kirk Hulett, senior vice president of Strategy & Practice Management for Securities America (www.securitiesamerica.com). He is the author of two books on human resources issues for financial planners and investment professionals, Hiring to Grow: A Practical Workbook and Managing for Performance: The Cycle of Success.

9. Get Regular.

Create a schedule for reviewing and updating your site. Share it with your staff and your client advisory council, if you have one. Put it on your Outlook calendar and stick to it. You´ll find regular minor updates much easier than annual overhauls.




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