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EBA inBrief
April 11, 2012
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Good news for worksite marketing prospects: Nearly 20% of Americans who shop for life insurance do so through their workplace — and 75% of those shoppers went on to buy life insurance, according to a recent LIMRA survey. However, the survey also reveals several missed opportunities for producers. read more »
The old ways of marketing and prospecting no longer fill the sales pipeline. The old tools — a good Rolodex, membership at the country club, season tickets and image building — just don't cut it anymore. Read as EBA contributor Nelson Griswold provides a three step system for high ROI on marketing and prospecting for insurance brokers. read more »
When President Barack Obama criticized Mitt Romney by name this week for embracing a controversial Republican budget proposal, he worded his attack carefully and with bite. read more »
Taxpayers are getting looser with their paychecks this year, according to a recent survey. This year, 20% of respondents to a survey by John Hancock Financial Services say they're more likely to spend extra pay they get from lower payroll taxes, up from 12% last year. read more »
Confidence in retirement security is shaky with only 36% of baby boomers saying they have enough assets to live comfortably in retirement, according to a new study. read more »






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