KEYNOTE INTRODUCTION: AMERICA’S LOVE/HATE RELATIONSHIP WITH HEALTH CARE

Millions of television viewers have enjoyed watching John Stossel's piercing questions that cut through the nonsense in modern America.  This year's keynote program kicks off with some highlights of Stossel's TV special reports that probed “America’s ‘Love/Hate Relationship’ with Health Care.” Then America's top pollster, Dr. Frank Luntz, takes center stage to reveal his research on addressing health care challenges in the workplace and beyond:

• America's perception of health care:  Most people love their doctor, but hate “the system” 
• Communicating the right message so employee-consumers embrace greater responsibility for improving their own health and lowering health care costs - It's not what you say, it's what they hear
• Finding immediate, measurable ways to make health care more affordable without jeopardizing quality, individual choice or personalized care.
• Establishing a cost-conscience workforce that views wellness as a core value and prevention as the key to creating less expensive options for their family
• Creating a workplace environment in which every employee can retain health care that's individualized, personalized and humanized
• The November elections' effect on America's access to the most advanced medical technology, procedures and medications