Effective employee engagement is a key component of successful voluntary benefits plans. The right roadmap can help producers, benefit planners and carriers partner together to develop strategies to connect with employees in a meaningful way. This session, which will include a panel of the most elusive target market, will outline specific steps to follow to achieve optimal enrollment results including: • Indentifying variations in participation by demographics • Developing and delivering effective employee education strategies • Targeting Millennials “Mission impossible” • Panel Discussion – The Millennial Perspective