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Travel & Venue Information

Wednesday, July 18, 2012

3:30 p.m. - 4:15 p.m.
Track: Voluntary Benefits Solutions View Track

SELLING VOLUNTARY BENEFITS TO SKEPTICAL CONSUMERS - THE MILLENNIAL

Chris Cicchetti Assistant Director, Voluntary Market, THE HARTFORD GROUP

 

Effective employee engagement is a key component of successful voluntary benefits plans. The right roadmap can help producers, benefit planners and carriers partner together to develop strategies to connect with employees in a meaningful way.

This session, which will include a panel of the most elusive target market, will outline specific steps to follow to achieve optimal enrollment results including:

•           Indentifying variations in participation by demographics

•           Developing and delivering effective employee education strategies

•           Targeting Millennials “Mission impossible”

•           Panel Discussion – The Millennial Perspective

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