Commentary: Private exchanges are not the one-size-fits-all solution some in the benefit industry think they are, says broker Judy Miller. The veteran adviser shares her opinion about the promises and pitfalls of the private exchange solution.
Commentary: Columnist Mel Schlesinger shares the secrets of selling your knowledge rather than relying on value-add services to close the sale.
Commentary: The problem with marketing surfaces when sales initiatives fail to meet expectations. This occurs because they’re based on ideas that don’t work, says John Graham. The sales expert shares how to avoid making such mistakes at your firm.
Commentary: Targeting the small employer in today’s benefit landscape requires specific resources and knowledge from a benefit adviser. Columnist Jack Kwicien unveils what considerations to make when addressing the needs of your small employer clients.
Open enrollment season is designed to not only allow employees to make changes to their plans, but also to educate them. Likewise, employers and advisers should use the fourth quarter as an opportunity to stay abreast of the latest changes in health care plans. Here are six trends to watch for during the 2014-2015 open enrollment season.
Commentary: There is more to Aetna’s announcement that it will acquire exchange provider bswift than meets the eye, says health technology consultant Joe Markland. In fact, it’s another signal that brokers need to recognize the benefits world is changing around them, he says.
Commentary: The average working American is part of a financially fragile workforce and many are reacting to higher health insurance contributions that could spell long-term trouble, says voluntary specialist Tinker Kelly.