Find a need and fill it. Legal plans offer a wide variety of benefits and legal issues are a big problem for employees, and also the employers that have employees with legal issues. Legal plans are a valued benefit that much of your competition has overlooked. Learn how this important niche could expand your practice.
Relationships, Relationships, Relationships! “Who you know” and “who knows you” is still a critical factor in business success; maybe more than ever. But today we don’t use rolodexes and even our databases and contact lists become out-of-date weekly. What works well for business professionals is LinkedIn. When you look up someone on LinkedIn, or someone look’s you up, and there is a 1st, 2nd or 3rd level connection; that can only add to the affinity you have with that person and with your marketplace. Each of these co-presenters have over 3,000 1st level LinkedIn connections and will share their tips, secrets, and a 10-point checklist to take home with you.
David Albertson, Publisher, Employee Benefit News & Walt Podgurski, Publisher, Conference Co-Chair, The Workplace Benefits Association, Insurance Media Association, SourceMedia
David Albertson, Employee Benefits Group Editorial Director and Conference Co-Chair, SourceMedia; Walt Podgurski, Publisher, Conference Co-Chair, The Workplace Benefits Association, Insurance Media Association, SourceMedia
SEO, Social Media, Mobile, and pay-per-click are just a few of the B2B marketing methods that savvy benefit brokers are using to expand their business relationships. This session will hear from successful benefits producers that are using the Internet and related technologies to reach out to people and markets in a highly cost-efficient and time-saving manner. Each attendee will receive a checklist of 10 easy steps to take immediately upon returning home that will improve